This section includes expert materials free-to-download as well as materials that are exclusively intended for members of POPAI CE as part of member benefits
(available only via member login).
- Guide through the marketing at retail industry
POPAI CE Association publishes every year a new professional publication presenting a view on the current field of in-store communication, current projects of association and Members of POPAI CE.
- Map of Marketing Communications
POPAI CENTRAL EUROPE has developed in cooperation with other industry associations.an updated version of a comprehensive marketing communications map, which includes a detailed division of below the line activities.
- Unified typology of POP media in retail
The aim of this project was to create a standardized material unifying the basic types of POP means placed in a retail environment.
For detailes in Czech language click here