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Significant POPAI CE projects

POPAI CE carries out a number of significant projects.

  • Continuous education program – POPAI University.
  • Research on the effectiveness of marketing communication tools, shopping behaviour and POP market analyses.
  • International POPAI AWARDS contest for the best at-retail communication and advertising projects.
  • POPAI FORUM – international conference on current challenges, potentials and future of the points of sale.
  • POPAI STUDENT AWARD contest for the best student designs of in-store communication projects.
  • Star of 3D advertising contest for the best advertising and gift items
  • Advertisers’ club - industry platform connecting advertisers with retail representatives and POP producers, offering a year-round program on trends and innovations in retail.
  • Program in the field of digital communication.
  • Program in the field of gift and promotional items.
  • Year-round information service for POPAI CE members.
  • Guide through the marketing at retail industry.
  • Map of Marketing Communications.
  • Calendar of domestic and foreign events within the field of marketing and retail.
  • POPAI networking party.
  • Unified typology of POP media in retail.


For detailes in Czech language click here

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