The programme of the POPAI CE Digital Communications section includes projects that raise awareness about digital communication means and schemes, increase knowledge about the discipline and contribute to better communication between suppliers and digital media advertisers.
In the course of today’s shopping process customers use multiple sales channels. They are ready to compare product prices via their smartphones directly at the store, come to the shop to try products before buying them on the internet and having them delivered to their home. New terms have appeared characterizing the new methods of consumer behaviour and attitudes in the context of the advancing digitization of points of sales and the interaction between the e-commerce and traditional sales networks.
The issue of digital communication is also dealt with in the specialist events of POPAI CE. The topic of digital media and trends in this field is included in the POPAI CE continuous training programme and is also paid attention to in the schedule of the POPAI FORUM International Conference.
POPAI CE regularly monitors both domestic and international events relevant to the field of digital communications, and provides information about them and about other events focusing on marketing and communications, in the printed and electronic publication titled "Marketing at Retail Events Calendar."
Moreover, integration of the digital communication projects in the POPAI AWARDS represents an important activity enabling new digital creations to compete for the best digital project in an entirely separate category.
Guarantor of the Digital Communications section