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POPAI CE Advertisers’ Club

The Advertisers’ Club with the POPAI CE Association offers a professional platform for all those who want to stay in touch with trends and innovation in retail. The main mission is to share the industry-related experience and to acquire useful information for its development, such as global market and customer behaviour research, case studies, technological innovations and strategic impulses in retail.

The Advertisers’ Club connects advertisers with their implementers, that is to say research and advertising agencies, POP/POS manufacturers and retail specialists.  

The all-year round programme of the Club includes informal interactive meetings based on networking as well as specific practical examples of the application of innovations in the industry.

Why should you become a member of the Advertisers’ Club?

New information and specific knowledge from the entire spectrum of marketing at retail:

  • Case studies of both successful and unsuccessful projects in a real environment,
  • Guidelines for more effective communication at the point of sale,
  • Trends and market potential, customer behaviour,
  • Development of POP, digital media and sales support items,
  • Measuring the effectiveness of in-store communication tools,
  • New trends of marketing at-retail,
  • Sensory marketing,
  • Effective cooperation of advertisers with chains.


Networking

  • Opportunities for informal meetings and establishing relationships
  • Discussion forums and round tables,
  • Interactive forms of activities,
  • Experience sharing.  

 
Strategy improvement through surveys

  • Possibility of involving the brand in the POPAI CE customer surveys,
  • Being among the first to get the results of the shopping behaviour surveys,
  • Monitoring the effectiveness of various communication tools,
  • Evaluation of sales performance of in-store campaigns,
  • Applicability of in-store items in retail chains, etc.

 
Cooperation with representatives and students of secondary schools and universities

  • Workshops focusing on BTL,
  • POPAI STUDENT AWARD competition.

 
Sharing experience and opinions within the POPAI worldwide branch network

  • Access to the worldwide network of advertisers


Use of all the products and services that the POPAI Association has to offer: free all-year round media presence of a member, complimentary participation in all of the POPAI CE events, regular information service and more.

 

List of the members of the Advertisers’ Club

 

Guarantor of the Advertisers’ Club section

Petr Šimek
simekp@wellen.cz

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